Luscious blondes with a kiss of pink—Schwarzkopf Professional’s Blonding Ambassador Kim Vo presented five golden “glamazons” of the runway. Kim showcased five different blonde looks with pops of gorgeous pink hues, as well as a genius new technique which he calls Reverse Traditional Highlights—which consists of highlighting first then smudging. “It’s a look you can do in 30 minutes for the clients that don’t have all day to spend at the salon,” Kim emphasized. One of Kim’s tips for creating a gorgeous highlight is to strive for “perfect imperfection.” “Have fun with your highlights—get away from always being perfect,” Kim said. So why all the pink? Schwarzkopf Professional’s new partnership with City of Hope, an organization dedicated to supporting breast cancer awareness. The Shine On Campaign invites stylists to use the new free Shine treatment on clients, snap a photo and and hashtag it to #beautygiveshope and #Schwarzkopfusa. For each photo posted, Schwarzkopf will donate $1 to City of Hope and breast cancer research—a truly amazing cause! See all the pics from Kim Vo's presentations for Schwarzkopf!
Easy Breezy Way To Participate:
1) Artist receives the complimentary bag with product to perform the services in their salons and on models utilized in classes.
2) They set up the marketing easel included in kit to explain the FREE SERVICE TO CLIENT
3) They perform the post shine service to help raise money for City of Hope Cancer Research supporting breast cancer. (service should be offered free in salon at no charge to client- money is raised from the post on instagram)
4) The CLIENT then takes a "selfie photo" of themselves at the stylist station claiming they got their SKP Shine Service and posts it to THEIR Instagram account. Please NOTE IT GOES ON THE CLIENT'S PAGE NOT THE STYLIST TAKING THE PIC ON THEIR ACCOUNT
5) For every post of a shine service SKP will donate $1.00 up to $25,000.00 for breast cancer research. THANKS FOR YOUR SUPPORT!!!
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