Amanda McKenzie recently taught a class on Schwarzkopf's new line called Color10 which is a quick processing hair color that is perfect for clients who are in a hurry, book last minute, have short hair, or don't have the patience for long processing hair color.
Some of Amanda's students had already been using the Color10 line before the class and one of the stylists said that many of her clients refuse to use anything else on their hair now. Since the color is only on for ten minutes the damage to the hair is greatly reduced, because of less exposure time to the chemical reaction that needs to take place for a change to occur in the color.
The experience for the client is like this: The application of the color needs to be completed within ten minutes (this is why short hair or a hi-light mini are the perfect options when using this color), then the processing time lasts for 10-15 minutes depending on the how much gray coverage you need or if your hair has been colored before, etc. Finally, you are washed and toned at the bowl, this is to ensure that there is a consistency in the color from roots to ends - the hair is blown dry, styled and viola! The entire appointment runs about an hour. For those of us use to 1 1/2 to 2 hour long appointments for color, this new option is quite a thrill!
Amanda needed a last minute color model so I got to be the guinea pig for this class. Here's the before and after:
Pretty big change, huh? Much needed!
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